New York, NY, 10013
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- Use CMYK color mode to prepare your files, not RGB.
- Set the font color to 100% K instead of 4c for black text.
- Enter the desired Pantone or HKS colors in to the color channel when using special colors
- Instructions for special colors: Create areas with another process color (CMYK) overlaying a special color using knockout instead of overprinting. Special colors over a CMYK color should be created using knockout.
- Use greyscale color mode when ordering a greyscale item.
- Create grey areas in shades of black to ensure a perfect print result in greyscale.
Files in Original Size
- Create your files for print in their original size (the final trim size).
- Artwork that is too small or too large has to be scaled to the correct print size, usually without edge trimming (bleed). This results in a reduced quality final result.
The Right Trim/Bleed
- Always add trim/bleed to your files to allow leeway for cutting differences in production.
- Our standard trim allowance is 2mm.
- Envelopes: 1mm
- Advertising technology products, presentation folders, packaging & calendars: 3mm.
- Textile stretcher frames: 15mm.
- For best results, keep all of your important content at least 3mm away from the edge of the finished size.
- Keep at least 20mm away from the binding edge on spiral bound calendars or brochures.
- Make sure background pictures, colors and layouts do extend in to the bleed area to prevent white lines as a result of cutting tolerances.
- Check all of your superfluous pages have been deleted.
- For multi-page files, create each page in sequential order, starting with page 1 (front page) and continuing on until the last page (back page).
- Graphics, images & pictures should be 250 dpi.
- Color images & greyscales – 250 dpi.
- Line artwork (drawings & text in a small font size) – 1.200 dpi.
- Advertising technology & ad posters with text – 150 dpi.
- Advertising technology products – 72 dpi.
- All lines should be at least 0.22 pt.
- We automatically increase lines that are too thin to a printable weight (except lines that are set to exactly 0 pt).
- Don’t use borders as a way to define layouts as due to mechanical tolerances these might be cut into and show up on the final product.
- Save your files in print ready, vector file formats such as PDF, EPS, AI, PS, JPG, TIF.
- Reduce all layers in to a single, flat, background layer.
Embedded Fonts & Paths
- Convert all of your fonts & paths to outlines to prevent printing problems (or if we do not have the exact font on our systems).
- Allow sufficient contrast between font colors and background colors.